13 Tips on Writing Blog Posts That Rank on Google

November 17, 2023
11 min read
By George Djaniants
13 Tips on Writing Blog Posts That Rank on Google

1: Mastering Keyword Research

Diving headfirst into the world of successful blogging, it's vital to grasp the concept of keyword research, a key player in generating organic traffic to your blog. The process involves identifying and implementing targeted keywords within your blog content, which acts as a major factor to secure preferential ranking on Google. Here, it’s worth considering long-tail keywords – more specific phrases that visitors are likely to use when they’re closer to a point-of-purchase, as they not only lessen the competition but also dramatically boost your chance of ranking higher. While identifying the right keywords is only half the battle won, their placement in your content acts as the real game changer, setting the rhythm for SEO tactics you'll need to employ. This attention to detail in keyword integration, coupled with understanding of your target audience's interests and preferences, is the cornerstone of mastering keyword research, opening the gateway to strategies for creating quality, relevant content that can truly engage your readers. Ultimately, remember, this critical first step of keyword research lays the foundation for the remaining tips on writing blog posts that rank high on Google.

2: Reduce Bounce Rate

Reducing bounce rate is a critical aspect of improving a website's SEO and user experience. A high bounce rate often indicates that visitors are not finding what they expect or are not engaged by the content. To lower this rate, it's important to ensure that your website has a clear and intuitive navigation structure, allowing users to easily find the information they need. Additionally, loading speed should be optimized, as slow-loading pages are a common cause of high bounce rates. Engaging and relevant content tailored to your audience can significantly increase the time they spend on your site.

3: Creating Quality and Relevant Content

To start, quality and relevant content is an essential consideration for blog posts. It's the magnet that not only attracts readers but also keeps the search engine bots coming back. Excellent and original content will set you apart and establish a solid reputation, making your site an authoritative figure in its niche. For instance, if you're a technology blogger, you might want to think about creating in-depth, meticulously researched tech reviews or the latest news updates in the tech world.

Understanding your target audience's interest is also key. When you write with a specific audience in mind, the content becomes more tailored and authentic, making it relatable and engaging. For example, a dieting blog demonstrating healthy recipes should show understanding of current dietary trends and dietary restrictions.

Keeping up with the latest trends is another tactic for creating relevant content. It enables you to stay ahead and continuously provide valuable information to your readers. If a fashion blogger, for instance, posts about the summer trends in the middle of winter, it might not be viewed as current or relevant.

It's important to remember that producing high-quality and relevant content is key to driving traffic to your blog. It attracts visitors, keeps them engaged, and entices them to return. An entertainment news blogger, for instance, could thrive by providing accurate, relevant, and enticing stories about Hollywood, thereby developing a steady flow of visitors.

Lastly, always bear in mind that when you offer authentic and valuable information, you're directly enhancing the user experience. This leads to organic sharing and increased visibility, marking your content as valuable in the eyes of both the reader and the search engine. So, whether you're a food blogger sharing a secret recipe or a health and wellness enthusiast sharing solace during trying times, quality and relevant content goes a long way.

4: Mastering on-page SEO

4 mastering on page seo

The proper arrangement and use of headers (namely H1, H2, and H3) in your blog post is a factor that contributes to a better on-page SEO. The H1 tag commonly serves as the title of your post and should incorporate your targeted keyword. H2 and H3 tags, otherwise known as subheadings, help to structure your content and make it more scanner-friendly for both, your readers and search engine bots. They also offer the opportunity to use related keywords, further enhancing SEO. Always be mindful of using Headers in a structured and logical manner, as improper use can confuse readers and fail to give clear signals to search engine crawlers about your content's hierarchy and significance. It's a delicate balance of keyword usage, readability, and structural excellence, that makes your blog post successfully stand out in Google's search results.

5: Engagement is Key - Interlinking

Interlinking related pieces of content within your blog is a critical strategy that can significantly enhance the value and engagement of your posts. Not only does this approach provide your audience with additional relevant information, but it also encourages them to spend more time on your site, which can positively impact bounce rate and overall user engagement - two factors that Google algorithm respects while ranking content. For example, if you are writing a blog post about effective SEO tactics, you can incorporate internal links to your previously published articles such as 'Understanding Keyword Research' or 'Creating Quality and Relevant Content.' These internal links provide readers with deeper insight into the topic and underscore your expertise in the subject matter. Additionally, strategic interlinking helps search engines understand the structure and context of your blog, thereby enhancing your blog's online visibility. Ensure that the linked content is relevant and adds value to your reader's knowledge pool, increasing the likelihood of them returning to your blog. Remember, a satisfied and engaged reader is the first step to boosting your blog's ranking on Google.

6: Learning the Importance of Meta tags

Understanding and correctly utilizing meta tags is essential for boosting your blog's visibility on search engine results pages (SERPs). Meta tags are snippets of text that outline your blog's content. Search engines read this information to determine what your blog is about, which directly affects your ranking on SERPs. Despite their invisibility to readers, meta tags are a crucial component of SEO strategy. Google, for example, uses them to index pages correctly keeping user relevance in mind. Including targeted keywords within meta tags can increase chances of attracting organic traffic directly matching user intent. However, oversaturation of keywords in meta tags can be detected as spamming practices by search engines, leading to potential penalties. Therefore, meta tags should be constructed thoughtfully and precisely. They should concisely describe the blog content, paying particular attention to the title, description, and keywords. In practice, this might look like a title tag that contains your primary keyword, a description tag that provides an engaging, concise summary of your blog, and keyword tag comprising of relevant, targeted keywords. Understanding and leveraging the value of meta tags can significantly impact your blog's discoverability and rank on Google.

7: Prioritizing Mobile-Friendly Blog Posts

Adapting blog content to be friendly to mobile users is an imperative in today's digital landscape. Given the exponential growth in mobile users, having a mobile-friendly blog is not merely a choice but a necessity. Various studies have confirmed that a large proportion of readers prefer reading blogs on their smartphones. Such a preference means that your blog must meet certain mobile standards to ensure that your content is not just accessible, but also user-friendly on mobile devices. Failing to deliver a seamless mobile experience can result in a reduced ranking on Google, as your blog might not meet Google's mobile-first indexing.

Importantly, a key element to achieving this mobile compatibility is to have a responsive design for your blog. A blog with a responsive design adjusts its layout based on the screen size and orientation of the reader's device. By doing so, it assures an optimal reading experience, regardless of whether the reader is checking your blog out on a desktop, a tablet, or a mobile phone. Moreover, Google sees responsive design as a valuable feature, which contributes significantly to a higher ranking on the search engine results page (SERP). Neglecting this aspect can lead to a higher bounce rate, lower time-on-page, and ultimately, a lower ranking on Google. In conclusion, creating mobile-friendly, responsive blogs are absolutely essential to cater to the mobile audience and to rank higher on Google.

8: Leverage on Social Media Influence

8 leverage on social media influence

Taking advantage of the influence of social media platforms is an indispensable technique to heighten the visibility and following of your blog. These platforms help bridge the gap between your brand and users, as they offer a more immediate and personal way to connect. Twitter, Facebook, Instagram, LinkedIn, and Pinterest can act as amplifiers of your blog content, reaching broad audiences that may not have been accessible otherwise. For instance, creating content snippets or infographics from your blog post and sharing them on Pinterest or Instagram can draw in different demographics who are interested in more visual content.

Just as crucial as utilizing several channels is the regular and consistent engagement with your followers. It involves actively initiating conversations, responding to queries, and even taking into account their feedback about your content. Interaction on platforms like Facebook or Instagram can drive heightened traffic back to your blog. For example, you could engage with your audience by asking thoughtful questions at the end of your posts to kickstart a conversation, or you could create polls on Instagram stories to obtain quick feedback on user interests.

Simultaneously, you mustn't rely solely on social media for traffic. An algorithm change or update could dramatically impact your visibility. However, when executed correctly, social media platforms can significantly aid your blog's growth. Balance is key in this scenario, and having a diversified approach to driving traffic to your blog, one that includes SEO, email marketing, and social media, can cater to a more comprehensive user base and secure your blog's success in the long run.

9: Using SEO-friendly URLs

Creating concise and readable URLs is a crucial tactic that can significantly enhance your blog's search engine optimization, or SEO. These specialized URLs, known as SEO-friendly URLs, should be thoughtfully designed to communicate precisely and succinctly what the linked content is about. To create such URLs, it's essential first to simplify them by removing any unnecessary words or characters, making them easier for search engines to understand and index. Next, consider incorporating your post's target keyword into the URL, further boosting your SEO. Do remember to keep it relevant and clear; the URL should offer a hint of what users can expect from your blog post. An example of this would be if you wrote a blog post on baking gluten-free cupcakes, having a URL such as 'www.yourwebsite.com/gluten-free-cupcakes' would clearly show it's baking-related and specifically for those interested in gluten-free recipes. By adopting succinct and relevant URLs, your website stands a better chance of achieving more significant visibility on Google and other search engines.

10: Importance of Regular Content Updates

Frequently updating your blog content is a significant strategy for improving your position on Google's ranking. If your website stays static without fresh content or regular updates, Google's algorithm may perceive it as dormant. Maintaining consistent content revisions not only ensures your website is alive, but it also signals to search engines that your site is dependable and offers current, valuable information to visitors. Therefore, by periodically revamping your blog content, you inherently enhance its relevance and accuracy, as well as your domain's overall authoritativeness. Google's algorithm appreciates this dynamism and will reward you with a higher ranking in the search results.

Keeping abreast of the most recent SEO practices and algorithm changes is also crucial when updating your blog content. SEO techniques and Google's algorithm are not stuck in time; they continually evolve. That's why it’s important to stay informed about these changes so you can adapt your blog content accordingly. For instance, Google's recent shift to mobile-first indexing means that websites with mobile-friendly designs now have a higher chance of ranking well. If you missed this update and failed to optimize your blog for mobile users, your ranking could suffer. Therefore, as a blogger, always ensure you're updated with the latest SEO changes and practices and apply them to your content updates. This strategy will help you stay relevant and competitive in Google's ever-changing search landscape.

11: Utilizing Google Analytics

Google Analytics plays an indispensable role in tracking your blog's performance. When properly utilized, it provides a wealth of data that can be used to enhance your search engine optimization (SEO) efforts, thereby improving the ranking of your blog posts on Google. For beginners, Google Analytics can seem daunting with its myriad features and information, but the key is to concentrate on the metrics that matter to your blog's performance.

For instance, monitoring metrics such as the number of page views can provide insights into how much traffic your blog is generating. This can help signify the success of your SEO efforts and indicate which blog posts are bringing in the most readership. Additionally, metrics such as bounce rate can reveal if your content is engaging enough to keep visitors on your page or if there's room for improvement. Understanding these numbers and what they mean for your blog is crucial in making data-driven decisions to boost your blog's visibility on Google.

Using Google Analytics, also allows you to delve deeper into the demographics and behavior of your audience. Studying these can help you tailor your content to better meet the needs and interests of your readers, ultimately improving your blog's relevance and appeal. It's worth noting that regular reviews and revisions are vital. It's not enough to set up Google Analytics and forget about it. Regularly interpreting and acting on this data is what will keep your blog content ahead in Google's ranking algorithms and draw in a steady stream of visitors.

13: Top Mistakes to Avoid While Writing Blog Posts

Repeatedly publishing poor and irrelevant content not only reduces your blog’s credibility and reader’s trust, but also Google’s perception of your site's quality which can negatively impact your rank. Furthermore, bloggers often fail to regularly keep up with the latest SEO practices and algorithm updates, which is necessary to stay ahead in the competitive blogging landscape. These practices include meta tags optimizations, mobile-first design, as well as setting up SEO-friendly URLs and schedules for constant content updates. Also, a weak backlink profile—lacking in quantity and the quality of links from high-reputed sites—can lower your blog ranking. Therefore, it's crucial to make a conscious strategy of earning backlinks. By sidestepping these common pitfalls, you can greatly increase your chances of ranking higher on Google.

Published on November 17, 2023 by George Djaniants

George Djaniants

CEO & Co-Founder