How to Find the Right Keyword using 1ClickBlog's Keyword Research Tool
Step 1: Start with a Seed Keyword
Initiating your keyword research with the right seed keyword is crucial. Think of it as setting the foundation for a building; the stronger it is, the better your results.
Choosing Your Seed Keyword:
Reflect on Your Niche: Start by considering the core topics of your website or blog. For example, if you specialize in 'sustainable gardening,' that's your starting point.
Be Broad but Relevant: The seed keyword should be broad enough to generate a wide range of suggestions but still relevant to your niche. In our example, 'sustainable gardening' is preferable to just 'gardening' to maintain focus.
Using the Seed Keyword in 1ClickBlog's Keyword Research Tool:
Enter the Keyword: Input 'sustainable gardening' as your 'Topic'. This action will trigger 1ClickBlog to start generating a list of related keywords. And not just any keywords, but the ones you have a fighting chance to rank for.
Initial Observations: Look at the immediate suggestions. You might see terms like 'water preservation and conservation,' 'soil for organic gardening,' or 'organic gardening fertilizer.'
Understanding the Scope: This initial step isn't about finding the perfect keyword yet. It's about understanding the breadth of topics and terms related to your seed keyword.
Why This Step Matters:
Direction for Research: Your seed keyword determines the direction of your keyword research. The right start leads to more relevant and potentially profitable keyword opportunities.
Foundation for Advanced Steps: A well-chosen seed keyword makes the subsequent steps more efficient. It streamlines the process of filtering and selecting the best keywords later on.
Repeat and Try Again: If you aren't satisfied with the results your seed keyword outputted, no worries, just think of another keyword and try again. You can also use the same seed keyword again and see if you get different results. 1ClickBlog's algorithm uses AI to find the best keywords for you, so results may vary for each generation.
Step 2: Analyze Keyword Metrics and Backlink Profiles
This crucial step involves a detailed analysis to find long-tail keywords with high search volume and a difficulty score under 30. After identifying these, you'll assess their backlink profiles, avoiding those with more than 10 dofollow links and a page rank greater than 50.
How to Execute:
Focus on Long-Tail Keywords: In our 'sustainable gardening' example, instead of broad terms, look for specific phrases like 'eco-friendly gardening tips for beginners' or 'best sustainable gardening practices in urban areas.' These are more targeted and often less competitive.
Filter by Difficulty Score: What I like to do is to mentally block out all the keywords that have a difficulty score greater than 30, especially if I'm just starting out and don't have a lot of backlinks. For instance, 'self sustainable gardening' has a difficulty score of 26, making it a good candidate.
Assess Search Volume: Ensure these long-tail keywords have a substantial search volume. In our previous example, even though 'self sustainable gardening' has a low difficulty score, it may not be ideal because it only has a monthly search volume of 50. In this case I'm going to look for something with a higher search volume. Looking at the results, 'organic herbs plants' seems to fit with 260 monthly searches.
Evaluate Backlink Profiles: Next I look at the backlinks profile by clicking on each keyword. Looking at our previous example keyword 'organic herbs plants', even though the difficulty score is low and search volume is high enough, we don't want to choose this keyword because of its backlinks profile. Each keyword comes with a backlinks profile which tells us the averages of websites ranked in the top 10 search results for that keyword. It lists the page rank, dofollow backlinks, referring domains, and referring pages. Typically I only look at dofollow backlinks and page rank. Page rank is a number set by 1ClickBlog to value each website by the number of backlinks it has, it can range from 0 to 500+, and anything over 100 is hard to compete with. So what I like to do is find keywords with page rank less than 50, and with number of dofollow links less than 10. Now of course if you have a website or blog that has a lot of backlinks and has high authority, you may have a higher threshold. So in our case I'm choose the keyword 'green gardening fence' because it has a low difficulty score of 16, has a high enough monthly search volume of 390 and the backlinks profile looks favorable, telling me I can rank for this keyword.
By methodically analyzing both the keyword metrics and backlink profiles, you'll be able to identify long-tail keywords that not only attract a significant audience but are also achievable for your site to rank for, given the competitive landscape.
Step 3: Putting it All Together
Now that's only one keyword, but I probably should evaluate more. What I like to do is find all the keywords that meet the criteria I just outlined and create a spreadsheet list. Then I go through each keyword and select the one that I think is the most relatable to what I'm trying to write about. For example, even though one keyword may have a higher search volume, I may prefer to write my blog post about the one with lower search volume because it resonates more with me. You can also write multiple blog posts targeting every keyword on your list, it's up to you. You may think that writing multiple blog posts is a lot of work, and yes it usually is. But not with 1ClickBlog, where you can literally write 10 high quality blog posts in a single day!